Investing in oneself is a popular and at the same time incomprehensible topic for most modern people. Only a few today appreciated the benefits of investing in their development and already use a personal brand for their own benefit.
Anna Immortal, a personal PR manager, makes a recommendation on this subject: “A personal brand is a phrase that has put on a sore edge. But this is really something worth investing time, effort, resources and invest emotionally. You can invest in cash, looking for a professional who will engage in personal promotion.
You may be fired, you may go bankrupt, and the company may go broke, but the opinion formed in the heads of people about your professionalism will guarantee that you will recover from your failures faster, find a new job or even take up independent practice. By investing in personal promotion, you provide yourself with clients, preserves, partners and the support of the audience, which becomes the lawyer of your name ”.
As a rule, the problem of investing in oneself and in one’s development lies not in the absence of finances, but in the inability to distribute them correctly or in disbelief in the prospects for such an investment.
Investing in yourself requires three resources, each of which is available to any person: strength, time and money. And if the financial aspect is purely individual, then everyone can find the time and energy. Professional development requires investment, and each person has their own motivation for growth: someone is looking for career advancement, someone is seeking to change jobs and do more exciting things, someone is looking for recognition and leadership in the industry he wants. There are many examples where people, through investments in development, came to the heights of excellence and recognition. However, many do not want to use available resources for themselves..
Today, the most relevant are three areas of investment in yourself: intellectual development, health and visual attractiveness, psychological development. Let’s talk about each more.
1. Investment in intellectual development
The development of intellectual potential opens before a person doors to new acquaintances, interesting work, recognition and relevance. Investments in education involve not only financial injections, but also time and effort. Finding time to learn new things is easy enough if the topic is interesting and a high goal provides motivation. In this case, you can sacrifice leisure in favor of a brighter future. Investing in self-education is simple: a lot of trainings, seminars, online conferences and webinars at an affordable price can significantly improve the professional level. At the same time, it is important to distinguish online fraud from profitable and sought-after offers..
The study of specialized literature will help to significantly broaden your horizons, gain useful knowledge and skills that can bring tangible profits in the future. High-quality print media are quite expensive, therefore, when buying books, you should give preference to literature, which provides relevant and necessary information for development.
Getting an education, taking courses or training courses will help you learn structured and useful information. Thanks to the collective training system, you can make useful contacts, learn from the experience of colleagues and like-minded people, and analyze examples of situations that arise in the process of work.
Daniil Kirikov, managing partner of the international agency EWG, says: “Decide on a goal. Courses, webinars, books – all this is worth the time and money spent, only if you know exactly what you want to achieve. Understand what specific skills you need to achieve your goals and how long it takes to learn. After that, you can proceed to the preparation of a detailed plan, which will strictly follow ”.
2. Investing in psychological equilibrium
Creating optimal conditions for a comfortable life, a reasonable balance of working time and rest, regular trips and travels make life brighter and richer. Experts recommend visiting cinemas, going to theater premieres, visiting zoos and museums for comprehensive development..
Visiting hobby groups, yoga classes or cultural events in your city will not only give strength and charge positively, but also allow you to look for ways to improve yourself in unexpected areas for you.
Natalya Sevastyanova, coach, coach of the Academy of Life Management, reports: “They often advise investing in my education, but here I am more inclined to invest in peace of mind. I regularly turn to psychologists, work on goals with coaches. When you understand exactly what you need, then it makes sense to receive additional education. Very often I see people study and just can’t stop, it seems to them that here is a little more, and I will become a professional. In fact, it is high time for them to put their knowledge into practice! Knowledge should not be dead weight, remember this when you are planning to get another “crust”.
Daniil Kirikov also confirms: “There is no need to be limited to the sphere of professional interests. Expand your knowledge of the world, do not be afraid to discover new directions and hobbies. This not only helps to remain a diversified person, but allows you to look at many work tasks from a new angle. After all, life hacks and innovations are often formed at the intersection of areas of knowledge ”.
3. Investing in health and attractiveness
A healthy appearance and neatness is a sign of a successful person. Cosmetic care, medical care, sports increase self-esteem and energize. Healthy teeth, well-groomed hands and stylish, neat clothes will work for its owner. Such an investment in yourself is fully justified.
Regular visits to the beautician and hairdresser will benefit not only girls: a well-groomed man is more attractive as an interlocutor, colleague or business partner.
Take care of your health comprehensively: sign up for a gym, make regular routine check-ups with doctors, install water filters and air conditioning at home. The quality of life and self-perception will be significantly higher.
“Keep yourself fit. Health is directly related to effectiveness. Proper nutrition is the key to well-being. Go in for sports, this will give additional energy. Do not forget to walk, breathe fresh air, get enough sleep not only on weekends. Do not postpone going to the doctor if necessary. ” – says Daniil Kirikov.
“One day, sit down and write down what is really important to you, highlight a few key values and invest in them! Of course, I recommend starting with health and physical activity. Singer Madonna once advised the girls, instead of buying an expensive outfit, to invest in a sport that will make the body so that any dress will fit perfectly. ” – Natalya Sevastyanova.
Experts do not recommend considering the costs of self-development and investing in yourself as a waste of resources. The right vector and a reasonable approach to investing will return to you with plentiful dividends.
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