Gross haus

List of 10 best Russian franchises with required investments of up to 1 million rubles

There are approximately 1,500 franchised brands in the Russian Federation, and this number is increasing annually. Attractive franchises are characterized by a small entry fee, moderate royalties and starting investments, as well as constant support for scaling and development.

Quick reference

A franchise is when an entrepreneur (franchisee) buys the opportunity to use the brand or mark of a trading group (franchisor) to sell their goods. This allows you to enter the market “with a name” and an effective business model right away, skipping the promotion stage.
Launch franchisee costs consist of a lump-sum (entry) fee and start-up investments. The first is a one-time payment for cooperation (usually more than 100,000 rubles). The second is the entrepreneur’s expenses on equipment, registration of a legal entity, etc. In the future, the franchisee pays royalties – a commission for using the brand. This is either a percentage of income or the exact amount.

1. Gross Haus

• Investment in opening: from 0.8 million p.
• Lump-sum payment: 20-70 thousand rubles. (depends on store format)
• Royalty: 1% of sales
• Payback: 18-36 months
• Number of franchised points: 181
• Launch year: 2009

GrossHaus is a federal chain of stores selling stationery and supplies for the home, office and school. Points work in a self-service format on the areas of 25-400 m². The trading group offers franchisees assortment, advertising and organizational support, financial advice, assistance at the start (location selection, equipment purchase, staff training).

2. Hodograph

• Investments in opening: from 0.2-0.5 million p.
• Lump-sum payment: from 150 000 r.
• Royalty: from 3 000 r. / from 3 months of work
• Payback: 3-6 months
• Number of franchised points: 69
• Launch year: 2014

Hodograph is a network of educational centers that prepare students for the exam and the exam. This franchise is characterized by low competition, especially in medium-sized cities (from 100 thousand to 1 million of the population). Initial investments are small – you need an audience, a board, desks and chairs.

Demand for Godograph services is independent of the economic situation in the country. The period of interaction with the client varies from 3 to 36 months.

Franchisee support includes webinars, communication in a closed community of center managers, services of specialists in design, advertising, website, accounting and legal issues.

3.33 penguins

• Investments in opening: from 0.6 mln p.
• Lump-sum payment: 200 000 r.
• Royalty: no
• Payback: from 6 months
• Number of franchised points: 1481
• Launch year: 2006

33 Penguins is an ice cream parlor chain with franchisees in Russia, Belarus, Kazakhstan and Kyrgyzstan. The program is offered in six formats: from a seasonal mobile point to establishments with seats. The trading group supplies equipment, packaging, supplies, products. Franchisees take advantage of well-functioning logistics, marketing support and personal consulting.

When you open two or more outlets at once, “33 penguins” reduces the lump-sum payment. On the company’s website it is indicated that 1 000 000 rubles are enough to launch 2 cafes. Price includes point design, furniture, equipment and first batch delivery.

4. White Smile

• Investments in opening: from 0.3 million p.
• Lump-sum payment: no
• Royalty: no
• Payback: from 2 months
• Number of franchised points: 270
• Launch year: 2013

White Smile is a network of cosmetic tooth brightening salons that claims that it does not charge a lump-sum or royalty from its franchisees. But the start is still not free – from 140 to 390 thousand rubles, depending on the number of jobs. According to the White Smile website, it takes 5 days to start a business. The average income of one salon starts from 100,000 rubles. With a trade margin of 350%, it is predicted that the point will begin to pay off from the third month.

The network delivers marketing guides, visual identity and promotional materials for entrepreneurs to provide high-quality services and goods. The franchisee is served by a personal project manager who helps in the optimization of the product matrix, promotion and whitening technology itself.

5. Gelateria Plombir

• Investment in opening: from 0.5 million p.
• Lump-sum payment: 230 000 r.
• Royalty: no
• Payback: from 3-6 months
• Number of franchised points: 138
• Launch year: 2015

Gelateria Plombir ice cream chain network began its history in St. Petersburg in 2008, and in 2015 became a franchisor. Partner institutions operate in Russia, Kazakhstan, Belarus, Georgia, Kyrgyzstan and Tajikistan. By 2020, the company plans to expand to 500 points in 15 countries..

There are several ready-made solutions for starting:

• Street seasonal point of sale – 130 000 p. + PV.
• Point of sale “Light” for the shopping center – 305 000 p. + PV.
• Point of sale “Standard Plus” for the shopping center – 465 000 p. + PV.
• Point with own production – 415 000 r. + PV.

The cost of starting a cafe with seats is calculated individually. A special offer is a guarantee of the result. If the business is unprofitable, Gelateria Plombit promises to return the lump-sum payment to the client.

6. To fly.ru

• Investments in opening: from 0.3 million
• Lump-sum payment: no
• Royalty: 10-30 thousand rubles. per month
• Payback: from 3 months
• Number of franchised points: 564
• Launch year: 2014

“Sletat.ru” is a network of travel agencies that has developed from a company developing IT tools for tourism. According to information from the site, the number of points is increasing monthly by 24. Franchisees receive legal and design support. Complete online business automation, website, marketing materials. Participation in corporate life (trainings, conferences, meetings with leaders of the tourism business).

Sletat.ru points open in the format of offices or islets in shopping / business centers. The launch costs in the amount of 300 000 rubles, the budget for registration – 120 000.

7. Fast and Shine

• Investment in opening: from 0.2 million p.
• Lump-sum payment: from 239 000 r.
• Royalty: from 4 000 r. / month
• Payback: from 2 months
• Number of franchised points: 464
• Launch year: 2011

Fast car wash network & Shine is an American idea, implemented in Russia in 2011. Franchisees do not use water for cleaning machines, but special chemicals. You can start a business in the format of an external car wash (a call from the application) – then the initial investment will be equal to the cost of buying materials and equipment. But the network has partners working as stationary sinks near large malls and shopping centers.

8. SDEC

• Investment in opening: from 0.5 million p.
• Lump-sum payment: 200 000 r.
• Royalty: 10% (from the seventh month)
• Payback: 2 to 6 months
• Number of franchised points: 1109
• Launch year: 2009

The express courier service SDEK is one of the most popular in Russia. In addition to a lump-sum payment, investments from 350 000 rubles are needed to start working on the network. To facilitate the start, the franchisor does not take royalties in the first 6 months.

Franchisees are supported throughout the contract, have full access to a network of representative offices, an ERP and CRM system, and receive advertising support. Before starting work, franchisees undergo mandatory internships at the head office.

Now the SDEC team is focused on finding partners from Europe, the USA, Canada, the UAE and Asia, but the Russian network continues to grow. Offices opened in cities with a population of up to 100,000 receive special conditions for cooperation.

9. Junior

• Investment in opening: from 0.5 million p.
• Lump-sum payment: from 180 000 r.
• Royalty: from 5 000 r. / month
• Payback: from 2 months
• Number of franchised points: 345
• Launch year: 2014

Junior is a network of football schools for children from 3 years old, supporting 32 of its own and 345 franchising points in 25 countries of the world. The total number of students is about 37,000. The franchisor claims that to recoup one school, it’s enough to recruit 12 children with an average subscription price of 4,000 rubles.

The Junior partner network includes the Russian Football Union, MegaFon, as well as clubs from Russia (Rostov, CSKA, Krylya-Sovetov, Yenisei, Dynamo-Moscow), Greece (Olympiacos), Portugal (Sporting), Scotland (Celtic) and Spain (Valencia).

10. Champion

• Investment in the opening: 0.5 million p.
• Lump-sum payment: from 180 000 r.
• Royalty: from 8 000 r.
• Payback: from 4 months
• Number of franchised points: 455
• Launch year: 2014

Champion is another brand of children’s football schools. It is represented in 120 cities of Russia and other countries. According to the franchisor, the school’s profit per month is 140-350 thousand rubles. / month.

The network also helps franchisees increase revenue through the sale of merchandise, competitions, promotions, celebrations and the opening of dance studios.

“Champion” is organically integrated into the country’s sports infrastructure – the best students go to the sports camps of the largest football clubs in Russia (Zenit, Spartak-Moscow, Arsenal, Shinnik). And informational support to schools is provided by sports and children’s media, Russian football stars (Dmitry Alenichev, Igor Akinfeev).

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