Readers of Forum City, who are interested in psychology, know that every color has a special effect on people. The color scheme is often used in advertising and the sales process. Red is known to raise blood pressure, speed up the heartbeat, stimulate attention and is responsible for decision making. Pink is associated with youth, romance and sweetness, and orange is invigorating and full of energy, although its predominance in interiors can provoke aggression. Yellow is a quite bright color and the human eye uses it more than any other to focus attention. Green, on the other hand, is relaxing, associated with nature. All shades of blue are royal colors, especially loved by aristocrats and sophisticated people. Regality, wealth and luxury – purple. Brown is for people who are strong, stable and self-confident.
Hard Turm Park Tower was a rather complex residential project that the team from Dyer-Smith Frey. The house is located in the city Zurich, Switzerland.
Notable in this interior is the abundance of different shades of gray. On the one hand it inspires sanity and realism, the ability to learn and concentrate, on the other hand it gives a sense of melancholy and depressing. However, natural wood tones and white details, as well as contrasting blacks, balance the atmosphere of the rooms, bringing them into harmony.
Can you provide more information about the design philosophy and features of the Hard Turm Park Tower by Dyer-Smith Frey? What sets it apart from other modernist housing projects in Zurich, Switzerland?