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What is geolocation: how to determine the location

Geolocation is the process of determining an exact location, such as a city, country, or street address, by analyzing data from a variety of sources. It is an important tool used by marketers, businesses, governments, and many other entities to reach their intended audience. It can be used to target advertising and marketing efforts, provide personalized experiences, and provide actionable insights. Additionally, it can help enhance safety measures and security for both businesses and users, and can even provide research and development information. Geolocation offers numerous advantages, making it a popular choice when deciding how to determine the location of people or objects.

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Data that real-time reports the exact location of an object is called geolocation. The practical application of determining the location of an object is wide, because thanks to wireless services this process has become available to all segments of the population.

General geolocation information

The term “geolocation” is formed from two words: Greek “geo” (surface of the earth) and English “location” (position, location).

Previously, only representatives of certain professions used pilots to find an object via satellite: pilots, sailors, military.

Today, the use of geolocation is very wide. With it, people can:

  • Once in an unfamiliar area, determine their location;
  • make a convenient route;
  • find lost electronic devices;
  • quickly find parks, museums, organizations, institutions in an unfamiliar city;
  • monitor the movement of goods, parcels;
  • track the geolocation of photographs to mark places where pictures were taken.

The basic working conditions of geolocation are the availability of special software in an electronic device and its connection to the Internet. The location of a person is determined by the radio signal emanating from the apparatus. The more tracking stations the signal is recorded, the more accurately the position of the object is determined during geolocation on the map.

Map and geolocation icon

IP location technology

Using modern technologies, it will not be difficult to find out the location of the object by IP address (Internet protocol). Having obtained this data, it is easy to find out what the geolocation of the phone or computer is. When a user of an electronic device enters the network, she analyzes his address for further action. This helps maintain site settings to prompt previous requests..

There are two versions of the protocol: IPv 4 with a number consisting of 4 groups of numbers, and IPv 6, which has 8 groups of numbers and letters. All IP addresses are unique and not duplicated. You can find out a person’s geo-location using the Internet protocol using third-party applications or services on the Internet. The main disadvantage of determining the location by IP is that the details are limited to a country or city, and it will not work to find a specific street and house.

GPS geolocation

For gadget users, this is the most popular feature, since GPS technology gives an idea of ​​geolocation in a smartphone and other mobile devices. The exact data that the navigation satellites give out is determined. As a rule, a smartphone finds beacons to receive a signal and, receiving information from them, transmits a signal about its location. GPS operation is signaled by the geolocation icon, which is located on the phone’s main screen.

The main advantage of GPS location is the high accuracy of the result. Installed geolocation on Android has some disadvantages:

  • frequent interruption of communication with the satellite in the subway, elevator and other rooms;
  • low data processing speed;
  • sometimes installation of additional applications is required.

Phone in hand

Wi-Fi Location

This method is possible only in a city where Wi-Fi is available. Wi-Fi geo-location uses radio channels to transmit information. Wi-Fi requires an access point (router) that provides stable Internet with a radius of up to 45 meters indoors and about 90 meters in open space.

Some cities are completely covered by a free Wi-Fi network – in this case, the geolocation is determined to the nearest meter.

The main disadvantage of this method is the inability to determine the location of the object in places where there is no Wi-Fi. Wi-Fi geolocation benefits:

  • high accuracy and speed;
  • profitability;
  • availability in all rooms.
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Comments: 2
  1. Teagan

    of an internet user?

    Reply
  2. Lucas Wood

    Geolocation refers to the process of identifying a device or user’s location based on geographical coordinates. It utilizes various sources like IP address, GPS, or Wi-Fi signals. But have you ever wondered how this complex process is determined accurately? What methods or technologies are used to pinpoint someone’s location?

    Reply
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